KubasPrimedia Retail Services

KubasPrimedia offers a full range of expert services for retailers and others with a stake in the retail industry. While these are some of our “tools”, our overall process remains focused on our clients’ strategic objectives. Many of our assignments involve a combination of approaches and techniques to comprehensively address the issues and provide the intelligence that leads to effective decisions.
 

Analytical and Advisory Applications

You may need an experienced retail consultant for a number of reasons. KubasPrimedia’s analytical and advisory services can be directed at many retail marketing questions.

• Overall competition, at the national/regional level
   
• Local competition on a store by store basis
   
• Store performance assessment – shopping environment, inventory management, customer service, etc.
   
• Merchandising – quality, selection, price, presentation, competition
   
• Advertising and promotion effectiveness
   
• Sales analytics and financial performance
   
• Corporate strategy and business planning
   

CommTrak: Retail Sales and Market Share

Officially reported data seldom exactly match an individual retailer’s operation. Yet overall retail sales trends are critical to understanding your position in the marketplace – when your sales trend up or down, is it you, or is it the market? By how much? And in what part of the business?

• Custom modeling of retail sales trends for individual retailers
   
• Breakdowns by province and market
   
• Monthly, quarterly, and fiscal summaries
   
• Retailer sales trends analysis
   
• On-going market share tracking with trending and exception highlighting
   
• C-suite reporting and KPI dashboards
   

Directed Customer, Consumer, and Insider Intelligence

KubasPrimedia supports a full range of market intelligence services. But the most important factor is understanding what the objectives are, what decisions need to be made, and what information is needed to support those decisions. And the context can be anything from one aisle in your store to your reputation with investors.

Customer research is vital to better serving your shoppers, but overall consumer research includes non-shoppers and provides competitive context. Insiders, such as store managers, store staff, and even your own vendors, can be particularly valuable research targets.

• Online and conventional surveys
   
• Focus groups
   
• Personal interviews

Regardless of method, the critical factor is our ability to analyze results in the context of our client's retail operation, and to direct recommendations at business objectives and practical solutions.
 

Special Approaches for Retail

Major Market Retail Report: MMRR is an on-going syndicated study of the competitive performance of Canada’s major merchandise retailers. It is extensive, essential and objective competitive intelligence, but at a fraction of the cost of any one retailer undertaking this project on their own. In addition, purchasers have access to the database for custom analyses. For the details, see MMRR.

Kubas Expectations and Experiences Program (KEEP): This involves blind competitive shopping combined with extensive debriefing such as focus groups, using real target market shoppers. KEEP is used for intense and in-depth store performance investigations, and can be directed at specific issues such as customer service or a particular product line.

Customer Card: Many retailers have on-going in-store satisfaction surveys or invite shoppers to complete an online survey. KubasPrimedia’s Customer Card is different, as it is done on a punctuated basis according to a strict schedule. Furthermore, the focus is on continual improvement, not compliments.

Channel Guide: This service is primarily for product manufacturers and distributors. It provides a comparison of retail operations and uses a points system to evaluate and identify the most effective product distribution channels against a vendor’s own marketing objectives.
 

More on KubasPrimedia for Retail

Introduction: KubasPrimedia for Retail
 

Retail Services
 

Retail Clients
 

Retail Reports & Articles
 

Major Market Retail Report
 

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