Introduction:
KubasPrimedia for Retail

Retail Industry Expertise

KubasPrimedia began operations in 1978 as Kubas Consultants. We are at the forefront of retail marketing intelligence and consulting, and have worked with many major retailers on issues such as merchandising, advertising and promotion, and market analytics.

Members of the firm are often cited in the media concerning retail issues, and have spoken at conferences and seminars to a variety of industry groups such as Retail Council of Canada, Retail Advertising Club, Canadian Hardware and Housewares Association, Food & Consumer Products of Canada, Canadian Association of Chain Drug Stores, International Council of Shopping Centers, and others.

Our orientation is to fact-based decision making, and our mission is to provide the critical research, analysis, planning, and strategy our retail clients need to move forward.
 

Some History

KubasPrimedia's history shows our commitment to the retail industry and our track record of innovation. Some of the leading-edge projects we have undertaken on our own initiative over the years are as follows.

• In 1979, we published Target Market Focus, one of Canada’s first comprehensive retail market studies.
   
• In the 1980s, our Teletrends report addressed consumer adoption of new technology, and we also published the industry’s first research on the effectiveness of retail advertising flyers.
   
• Major Market Retail Report, an annual assessment of competitive retailer performance, was introduced in 1994, the year that Walmart announced its entry into Canada.
   
• The Future of Canada’s Mass Merchants was a forward-looking sector analysis, the second edition of which was published in 1998.
   
• In 2002, the Kubas Market Potential Index was launched to help retailers assess locational strategy and expansion oportunities.
   
• Our quarterly series of Retail Sales Outlook reports, for both the U.S. and Canada, began in 2007.
   

More on KubasPrimedia for Retail

Introduction: KubasPrimedia for Retail
 

Retail Services
 

Retail Clients
 

Retail Reports & Articles
 

Major Market Retail Report
 

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