the reference on Canada's major retailers

MMRR Product Categories

MMRR looks at competitive retail activity both at the overall level and in 33 specific product categories. The retailers covered in any one product category include both mass merchants as well as specialty stores.
 
For a cross-classification of retailers by product category, please e-mail us to get the MMRR Store Map.

The following is a list of product categories in MMRR 2012.

Drugs/HBA

• Personal Care Products: hand soap, shampoo and conditioner, facial tissue, toothpaste, baby products, lotions, deodorant, etc.
• Cosmetics & Fragrances: moisturizer, cleansing creme, mascara, eyeliner and other make-up, lipstick, toiletries, perfumes and colognes, etc.
• Non-Prescription Health Products: aspirin and other pain killers, cough and cold remedies, stomach remedies, bandages, contact lens solution, etc., bought without a doctor's prescription
• Prescription Drugs: medicine prescribed by a doctor and supplied by a qualified pharmacist

Photo and Jewellery

• Photography & accessories: digital cameras, camcorders, memory cards, camera cases, photo albums, etc.
• Jewellery, Watches & Related: bracelets, earrings, pendants, wristwatches, rings, etc. either for yourself or as a gift.

Cards, Books, Music, Video

• Greeting Cards & Gift Wrap: Birthday cards, Christmas cards, invitations, wrapping paper, bows, ribbons, etc.
• Books & Magazines: hardcover and paperback books of all types, magazines and periodicals, etc.
• Music & Videos: pre-recorded music CDs, pre-recorded movie DVDs or Blu-ray, etc.

Toys and Video Games

• Video Games and Equipment: games, consoles and accessories for Playstation, XBox, Nintendo, GameBoy, GameCube, PC, etc.
• Children's Toys & Games: kid's bikes and trikes, dolls, model cars, construction sets, activity toys, children's books, board games, etc.

Sports

• Sporting Goods: soccer balls, hockey sticks, baseball gloves, skis, fishing tackle, camping equipment, etc., but not clothing and footwear
• Athletic Footwear & Clothing: running shoes, court shoes, jerseys, team jackets, caps, ski outfits, etc.

Apparel

• Men's Dress Wear: suits, jackets, ties, dress shirts, dress slacks, coats, etc.
• Men's Casual Wear: jeans, t-shirts, socks and underwear, shorts, outdoor clothing, sweat shirts, sweaters, etc.
• Lingerie, Hosiery & Related: pantyhose, bras, intimate apparel, slips, nightgowns, pajamas, etc.
• Women's Dress Wear: office wear, suits, evening dresses, gowns, blazers, coats, etc.
• Women's Casual Wear: shorts, sweaters, jeans, t-shirts, outdoor jackets, etc.
• Children's Wear: baby clothes, kid's pants and tops, socks and underwear, sweaters, jackets, snow suits, etc.
• Footwear: shoes, boots, sandals, etc., for men, women or children, but excluding sports footwear like running shoes

Linens, Home Decor, Furniture

• Linens, Towels, Bedding, Etc.: bath and hand towels, face cloths, placemats, napkins, tablecloths, bed sheets, pillowcases, comforters, duvet covers, etc.
• Home Decor & Accessories: mirrors, clocks, artwork, lamps and lighting, curtains and blinds, cushions, vases, candles and holders, floor mats, baskets, etc.
• Furniture: tables, chairs, sofas, beds, dressers, desks, etc.

Housewares and Appliances

• Housewares: dishes, cutlery, kitchen gadgets, carving knives, serving trays, food storage containers, etc.
• Small Appliances: electric kettles, blenders, mixers, toasters, shavers, blow dryers, etc.
• Major Appliances: refrigerators, stoves, washers, dryers, dishwashers, etc.

Electronics

• Entertainment Electronics: televisions, DVD players, stereo components, CD players, car audio, MP3 player, iPod, etc.
• Communications Electronics: telephones, cell phones, smartphones, Bluetooth, chargers, cases, etc.

Computers, Office Supplies

• Computer Hardware & Software: Desktop or laptop computers, iPad or other tablet, printers, monitors, cables, blank CDs and DVDs, software, etc.
• Home Office & School Supplies: pens, paper, calculators, file folders, binders, etc.

Home Improvement

• Paint & Decorating Supplies: indoor and outdoor paint and stain, wallpaper, brushes, stencil kits, etc.
• Hardware & Home Improvement: nails and screws, hand and power tools, outdoor equipment, mail boxes, plumbing and electrical supplies, door locks, etc.
• Lawn & Garden: water hose, soil, fertilizer, gardening tools, seeds, bulbs, patio furniture, rakes, snow shovels, sidewalk salt, etc.  

More on MMRR is available here:

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