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the reference on Canada's major retailers
About Major Market Retail Report
MMRR 2011 Now Available!
Major Market Retail Report is a competitive analysis of Canadian retailers and retail markets designed for industry
professionals. The 2011 edition is now available. You can order MMRR online right now.
Watch this space for developments or sign up to receive
Retail News.
MMRR Webinar Video
If you'd rather watch and listen, the MMRR 2011 webinar video is now available. You can download a smaller but lower resolution file, or get the larger higher resolution version. Both are in WMV format.
Key Features and Benefits
Here are 10 reasons why you need MMRR.
- Essential Intelligence: MMRR provides essential intelligence on retail markets, consumers, shopping
habits, media usage, retailer performance, competitive activity, and more.
- Critical Retail Analytics: Our extensive analysis focuses on measures that matter to retail success, such as drawing power, shopping frequency and recency,
performance ratings, loyalty ratios, and cross-shopping, all framed in a competitive context.
- Graphical Presentation: We have developed the highly graphical MMRR Report to get information
across at a glance. You'll get the picture.
- Plus the Details: Detailed statistical results come in a separate volume and provide further breakdowns and insights when you need them. A summary
Excel file is also provided so you can copy and paste data for your own analyses.
- Flexible Package: Any combination of the 33 product categories can be selected for your MMRR
Report.
- Authoritative Research: MMRR is based on hard numbers from a major research survey. It's
original, independent and objective data in which subscribers share. For MMRR 2011, you get to hear from 1,520 consumers.
- Access the Database: Subscribers get exclusive access to the MMRR database for custom analyses such as in-depth competitive profiles
and specific queries.
- The Latest: Research for MMRR is conducted in the current year,
a few months before publication. It's the most current, up-to-date look at the market available.
- Extraordinary Value: MMRR is a deep and comprehensive package of essential market intelligence and competitive analytics.
And it's available at a fraction of what it would cost to do it yourself.
- Built-In Expertise: MMRR is a product of KubasPrimedia, formerly Kubas Consultants, a recognized authority on Canadian
retailing for over 30 years.

Who Uses MMRR?
- Retailers who need to track consumer trends and their competitive position in the marketplace
- Product manufacturers who need to monitor retail channels and trends
- Shopping center owners and managers who need to assess retailer quality and fit
- Investors and financial institutions that deal with the retail industry, whether for sector analysis or to assess a specific company
- Advertising media, ad agencies and other service providers with retail accounts
- U.S. retailers and others who need an expert overview of the Canadian market
Scope of MMRR
- The VECTOM markets: Vancouver, Edmonton, Calgary, Toronto, Ottawa and Montreal are
Canada's top six retail markets and account for almost 50% of retail trade in the country
- 147 major retailers, including department stores, mass merchants and specialty
retailers – over 20 new stores have been added for MMRR 2011
- 33 different product categories, covering HBA, apparel, hard goods, soft goods,
and other non-food categories – 2 new categories have been added for MMRR 2011
- 1,520 survey respondents: MMRR is based on hard numbers from an original consumer research survey, and you get all the results
See the links at the bottom of the page for retailer and product category lists.

What You Get and What It Costs
Your purchase includes the MMRR Report and the separate detailed Statistical Tables, based on
your choice of product categories, plus a Summary data file in Excel format. A complimentary
"How To" webinar on MMRR can be arranged, and purchasers get exclusive access to the database for further analyses.
MMRR pricing ranges from $2,795 for the Executive Report to $14,995 for the Complete Report with all 33 product categories.
See MMRR Package, Options, Pricing for more details or to request a sample report.
How To Order MMRR
You can order MMRR online right now. Or use the order form in the MMRR Information Kit. All orders are
subject to confirmation.
MMRR Information
Download the MMRR Information Kit in PDF format, or for additional questions or
comments, please contact:
Melanie Goddard
KubasPrimedia
20 Eglinton Avenue West, Suite 1101
Toronto, Ontario M4R 1K8
Phone: 416-487-7040, extension 1144
Or click here to email MMRR.
More on MMRR is available here:
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