the reference on Canada's major retailers

The MMRR Package: What You Get

The MMRR Report

The Report is the key to getting the most out of MMMR. Since it can include any combination of product categories, an MMRR Report can contain anywhere from 74 to 668 pages, in a well organized format.

This is a highly graphical document designed to communicate results at a glance. Click here to request an MMRR Sample Report.
 

Statistical Tables

Major Market Retail Report is based on a large scale consumer research survey, and there are up to 646 pages of statistics included as a separate volume in the MMRR reporting package.   Use the Statistical Tables for details and breakdowns when and if you need them. The analysis, charts and graphs are already done in the MMRR Report.

 
The MMRR 2012 research contains 1,500 survey respondents. A normal probability sample of this size has a maximum statistical error of plus or minus 2.5% at the 95% confidence level or 19 times in 20.
 

Summary Data File

Included with your MMRR purchase is a Summary data file in Excel spreadsheet format. It includes market coverage, shopping levels, success ratios, and performance scores, with market breakdowns, for all 145+ MMRR retailers. You can copy and paste the numbers for your own charts and analyses.
 

The "How To" Webinar

Not sure if Frequency Ratio is important to your business? What does our unique Cross-Shopping matrix tell you about your real competition? No problem. A complimentary webinar on how to read and interpret MMRR is available to all purchasers.
 

Database Access for Custom Analysis

The MMRR database has been very successfully used by retailers and others in the past to analyze additional marketing issues and answer specific questions. Purchasers have exclusive access to this rich resource to assess market trends, further examine their own business, or to take a closer look at particular competitors.
 
 

Friendly Ongoing Help

Have a few questions? Need a couple of MMRR charts for a presentation? Just give us a call.

MMRR Report Options and Pricing

Choose Your MMRR Report

• MMRR Executive includes the full consumer evaluation and retailer performance sections for $2,795 (no product categories are included)
   

• MMRR Standard includes your choice of any one product category for $3,495
   

• MMRR Plus includes your choice of any one product category for $3,495 plus any additional product categories at $745 each
   

• MMRR Complete includes all 33 product categories for just $14,995, a 45% savings over buying categories individually

All Reports include the full MMRR package described above.
 

How To Order MMRR

You can order MMRR online right now, or use the order form in the MMRR Information Kit. All orders are subject to confirmation.
 

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