the reference on Canada's major retailers

MMRR 2011 News

MMRR Webinar Video

Here is a video of the recent Major Market Retail Report webinar. It covers retail outlook, consumer marketing issues, retail analytics, and other topics, with examples from MMRR. You can download a smaller but lower resolution file, or get the larger higher resolution version. Both are in WMV format.

Press Releases

• Social media overrated as retail information source;
  Majority of consumers prefer retailer websites for product info
  28 June 2011
   
  
• Apple Store Outperforms Other Canadian Retailers;
  Walmart’s Popularity Could be a Challenge for Target
  6 June 2011
   
  
• 61% of Canadians Interested in Shopping at Target
  3 May 2011
   
  
• Major Market Retail Report Revived by KubasPrimedia
  6 April 2011
  

Articles

• Shopping Around and Retail Competition

Consumers do shop more than one store for the same thing, but it varies greatly by product line. Here are results from MMRR 2011 on how much shopping around is going on across 33 categories, and what it might mean for retail competition. Things are not always what they seem.
 

• Print Versus E-Flyers

MMRR 2011 shows that 85% of consumers use retail advertising flyers (a.k.a. inserts, preprints, FSIs). Many retailers also put up an e-flyer on their websites. Here is how the two work together. But you can't call the 'e' version a "preprint" or an "insert" anymore.
 

For more on retail, see KubasPrimedia's Retail Reports and Articles.
 

Two New Product Categories

Major Market Retail Report now looks at retail competition in a total of 33 product categories. The following product categories are new for 2011:

• Home Decor & Accessories: mirrors, clocks, artwork, lamps and lighting, curtains and blinds, cushions, vases, candles and holders, floor mats, baskets, etc.
   
  
• Communications Electronics: cell phones, smartphones, Bluetooth, chargers, cases, etc.

Over 20 New Retailers

The following retailers have been added to the MMRR program for 2011:

• Aerie by American Eagle
• The Apple Store
• Banana Republic
• Bath & Body Works
• Bell Mobility
• Dynamite
• Fido
• Forever XXI
• Guess
• Joe Fresh
• Koodo Mobility
• La Vie En Rose
• M.A.C. Cosmetics
• The Medicine Shoppe
• Mexx
• R.W. & Co.
• Rogers Wireless
• Soft Moc
• Telus Mobility
• Town Shoes
• Wind Mobile

See the full retailer list for MMRR 2011.
 

New Intelligence

Social media? Daily deals websites? Are consumers using these emerging communications channels to decide whether or not to shop your store? We'll be taking a close look at that in MMRR 2011.
 

Target is coming to town, and Marshalls is already here. How interested are your customers in these U.S. retailers? MMRR 2011 will measure how vulnerable incumbent stores are to the new competition.
 

More on MMRR is available here:

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