the reference on Canada's major retailers

MMRR News

MMRR 2012 Coming Soon!

The 2012 edition of MMRR is now underway. Stay tuned for news and updates!

MMRR Webinar Video

Here is a video of the recent Major Market Retail Report webinar. It covers retail outlook, consumer marketing issues, retail analytics, and other topics, with examples from MMRR. You can download a smaller but lower resolution file, or get the larger higher resolution version. Both are in WMV format.

Press Releases

• Social media overrated as retail information source;
  Majority of consumers prefer retailer websites for product info
  28 June 2011
   
  
• Apple Store Outperforms Other Canadian Retailers;
  Walmart’s Popularity Could be a Challenge for Target
  6 June 2011
   
  
• 61% of Canadians Interested in Shopping at Target
  3 May 2011
   
  
• Major Market Retail Report Revived by KubasPrimedia
  6 April 2011
  

Articles

• U.S. Shopping Boosts Target Canada

Canadian consumers are more interested in shopping Target Canada once their doors open in 2013 than was the case for Walmart back in 1994. And MMRR 2012 results show that those who have shopped Target in the U.S. in the past are particularly keen. Anticipation ...
 

• Shopping Around and Retail Competition

Consumers do shop more than one store for the same thing, but it varies greatly by product line. Here are results from MMRR 2011 on how much shopping around is going on across 33 categories, and what it might mean for retail competition. Things are not always what they seem.
 

• Print Versus E-Flyers

MMRR 2011 shows that 85% of consumers use retail advertising flyers (a.k.a. inserts, preprints, FSIs). Many retailers also put up an e-flyer on their websites. Here is how the two work together. But you can't call the 'e' version a "preprint" or an "insert" anymore.
 

For more on retail, see KubasPrimedia's Retail Reports and Articles.
 

New Retailers

The following retailers have been added for MMRR 2012:

• Bed Bath & Beyond
• Dulux
• The Garage Clothing Co.
• Ricki's
• Sirens
• Source for Sports

The following retailers were added to the MMRR program in 2011:

• Aerie by American Eagle
• The Apple Store
• Banana Republic
• Bath & Body Works
• Bell Mobility
• Dynamite
• Fido
• Forever XXI
• Guess
• Joe Fresh
• Koodo Mobility
• La Vie En Rose
• M.A.C. Cosmetics
• The Medicine Shoppe
• Mexx
• R.W. & Co.
• Rogers Wireless
• Soft Moc
• Telus Mobility
• Town Shoes
• Wind Mobile

See the full retailer list for MMRR 2012.
 

New Product Categories

Major Market Retail Report now looks at retail competition in a total of 33 product categories. The following product categories were added in MMRR 2011:

• Home Decor & Accessories: mirrors, clocks, artwork, lamps and lighting, curtains and blinds, cushions, vases, candles and holders, floor mats, baskets, etc.
   
  
• Communications Electronics: cell phones, smartphones, Bluetooth, chargers, cases, etc.

New Intelligence

Target opening its stores in 2013 is likely to precipitate the biggest shake up in Canadian retailing since Walmart's arrival in 1994. What do Canadian shoppers expect, and who's going to get hurt?
 

Social media? Daily deals? Are people using these emerging channels to decide whether or not to shop your store? We'll be taking a closer look at the brave new world of consumer communications in MMRR 2012.
 

More on MMRR is available here:

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