Introducing ...

ZipPoint

a new service for newspapers from KubasPrimedia
designed to empower with market intelligence

ZipPoint is a map based analysis and market report designed for U.S. newspapers using the Zip codes in your coverage area. And most importantly, it's also a sales and promotion tool. You can get a free sample report below.

Use ZipPoint for these three critical jobs:

1. Improve ad sales, especially preprints, community, and zone products

2. Focus circulation initiatives in all the right places - that advertisers want

3. Rebuild market leadership, impress advertisers, and boost sales force confidence

ZipPoint is designed to make your newspaper the "go to" authority on your local market. It analyzes your Zip codes on a dozen critical marketing and advertising dimensions. Easy-to-understand Index scores are used throughout, plus ZipPoint provides high quality maps to illustrate the results.

ZipPoint includes the Kubas Market Potential Index™ (KMPI), which is applicable to a broad range of marketers and advertisers. But there are also more targeted metrics, like the College Graduates Index, Hispanic Population Index, and more.

The ZipPoint Market Report is designed for pitch presentations as well as for sales reps’ day-to-day use. Extract, mix, and match as needed. Plus, you get hundreds of examples of advertisers who can be targeted. Now you can call an account and say "I've got something new to show you!".

The ZipPoint Circulation Report is geared to optimizing circulation promotion efforts by targeting the Zips that are the most attractive to advertisers. Tactics can be based on Sunday versus daily and subscriber versus single copy penetration.

ZipPoint delivers maximum marketing muscle at a very attractive price. The basic report starts at $2495. You could recoup your investment in weeks.

Get the strategic background paper: How To Zip Sell Your Newspaper.

Full product information is here: Presenting ZipPoint.

Or get a complete free sample ZipPoint Market Report, based on real data for a real market.

ZipPoint truly is designed to empower with market intelligence.

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