We have worked with newspapers throughout the United States, Canada, and Internationally for over 28 years.
Our clients include large metro market and small town dailies, weeklies, specialty publications, and publishing
groups - both publicly traded and privately held.
"Through the first six months of our new pricing structure, we continue to see double-digit growth
in our full-run retail revenue. Our customers have embraced the new program, but more importantly, our Account
Executives believe in it, and are not afraid to sell through it.
"Kubas Consultants gave us the confidence to move forward with a bold, new approach to our pricing.
I don't think we could have pulled this off on our own."
Actual Results - From 2003-2005, Retail Display:
- Revenue under contract +9.6%
- Average ad size +16%
- Number of ads running 2-7 times in a week +52%
- Chuck Gerardi, V.P. Advertising, Palm Beach Post, Florida (Chuck is now General Manager)
"Retail yield has gone up about 8%. Don't know if
anyone there thanked you for your effort and the result, but I would like to do so. Thanks - you and your team
were a great help."
- Ron Redfern, Sr. V.P., Freedom Communications Metro Division, Santa Ana, California (Ron is now Publisher/CEO,
The Press Enterprise, Riverside, California)
"I believe that your services were well worth the
price and you provided us with a lot of opportunities and ideas for improvement. The deliverables you provided
were exactly as agreed to in your proposal...a concise, action-oriented to-do list. This is just what we need.
Thanks again!"
- Jeff Laderer, Controller, Truth Publishing Co., Elkhart, Indiana
"Have you ever seen Len Kubas in action? I have now used Len twice to introduce new pricing concepts
- first at The Dallas Morning News and at The Oklahoman. Wow!!! What a difference he made.
"He helped draw focus to needed change and new thinking. The folks here have gotten excited about
what he introduced and have been developing pricing strategies that will make this company a lot of dough. We are
in the process of overhauling our rate structure and simplifying the rate card.
"At The Dallas Morning News he is still being used for some projects and certainly valued for what
he brought to us there. For what it's worth, I know all of us are needing new ideas. Thought I would share the
experience."
- Sergio H. Salinas, Advertising Director, The Daily Oklahoman, Oklahoma City, Oklahoma (Sergio is now
General Manager and Executive V.P., The Express-News, San Antonio, Texas)
"Thank you for your presentation and talk at our recent Northcliffe Advertising Conference. I know
that you will have realised that your presentation went down a storm by not only the appreciative reaction you
got from audience but also by the number of supportive questions and comments your talk generated.
"However, I feel compelled to tell you for the record what a superb presentation it was - really
interesting concepts and ideas delivered in an engaging and entertaining way.
"In particular, we really appreciate the time and effort you put into understanding our products
and business - it was evident throughout your presentation that you were well versed in not only the UK market
but Northcliffe's specific markets as well. It really made the difference and you connected with everyone.
"You have given Northcliffe some real food for thought and, as you know, as a result of your talk
a major initiative is to be launched with your guidance and input."
- Mark Horton, Group Head of Marketing, Northcliffe Newspaper Group, London, England
