The "Quick Hits" Program

Targets areas of immediate ad revenue opportunity, re-energizes sales, introduces new pricing concepts, and lays the groundwork for future growth. An ideal first step for any newspaper.

• Focused Rate Card Analysis
• Review of Published Newspapers and Ad Content
• Revenue and Circulation Trends Analysis
• Advertising Manager and Sales Rep Survey
• Market Potential Index (MPI) Analysis
• Newspaper CPM Comparables
• Evaluation of Marketing Materials
• 1-1½ Day On-Site Workshop and Briefing Session
  • New Approaches to Advertising Pricing
  • Industry Best Practices Presentation
  • Display, Classified & Preprint Workshops
  • Fact Finding & Problem Solving Workshops
• Executive Summary and Recommendations

Close Window

(c) Copyright Kubas Consultants. All rights reserved. www.kubas.com