Profitable Format Change

Change to compact format while maintaining -- and even growing -- ad revenues. Combines Kubas Consultants' successful rate restructuring program with our strategic publishing and marketing expertise.

We are already working to change format for newspapers at two North American publishing groups.

• Design new rate structure, pricing programs for compacts
• Incorporate modular ad units and VIP^TM
• Conduct research with advertisers and readers
• Teach reps how to sell using "a page is a page"
• Rate card redesign
• Help with implementation
• Provide expert consultation

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