
	Ad Cost Calculator

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The KubasPrimedia
Newspaper Ad Cost Calculator

Sell More, Sell Smarter, Sell Faster

The KubasPrimedia Ad Cost Calculator is a "point-and-shoot", menu-driven, real time, and portable ad costing engine. It's specifically designed for sales reps' use, and is directly aimed at boosting sales productivity.

Click the photo to see a large version of the above

Outstanding Benefits

More productive sales calls – the KubasPrimedia Ad Cost Calculator lets your sales reps spend less time calculating and more time selling

Increase cross-selling by putting a menu of all your products in front of the advertiser at once

Increase up-selling by instantly costing options like online, color, frequency, ad size, and more

Use Ad Cost Calculator to arrive prepared at sales calls by planning programs, campaigns, and quotes ahead of time

Accelerate the learning curve for new products, new programs, and new sales reps, because the rules and rates are already built in

Quickly and accurately quote ad costs over the phone

Use Ad Cost Calculator over the Internet with standard online services like GoToMeeting.com

You don't have to change the way you sell – Ad Cost Calculator is custom designed for your newspaper, using your products, formats, rates, discounts, promo offers, and so on

Impress your advertisers and show them that you are a progressive, forward-thinking organization that cares about their time and money

We have been creating Ad Cost Calculators for our clients for many years. It is currently being used by almost 1,000 newspaper ad sales reps across North America.

What Users Have to Say

Listen to Dietra Kenoly, Advertising Director at the Stockton Record, talk about her experience with the Ad Cost Calculator in this 2 minute audio.

And ...

"We launched it in January, 2008, and can attribute about $1-million in new and/or incremental revenue in Q1 signed up using the Calculator. In a nutshell, we've been very pleased."

Chris Doyle, Publisher,
The Naples Daily News, FL

(Contact us to receive a copy of The Naples Daily News case study)

"We publish 17 separate titles including daily and weekly publications and our display sales team needed a way to provide accurate, price quotes for selling into all these. The KubasPrimedia Ad Cost Calculator was the answer."

Steve Ciccantelli, Vice-President, Sales
Conley Publishing Group, Hartford, WI

"I love the ease with pricing and the Calculator...It also offers such a visual to the customer. It also has given me the opportunity to get customers to take a look at some of our other publications."

Sales Rep
Conley Publishing Group, Hartford, WI

"It is great to quickly quote a buy over the phone or with a client at my desk. It is easy to give a client several options to choose from. The largest benefit is the SPEED in which we can do these."

Sales Rep
The Eugene (OR) Register-Guard