Kubas Consultants | Newspaper Research Center


	Helping Newspaper Managers

Introduction:
Kubas Consultants for Newspapers

Building Digital and Print Ad Revenues and Profits

Publishers, general managers, advertising, marketing and circulation directors, and other newspaper managers who want professional guidance on how to sell and price come to Kubas Consultants.

We specialize in:

Newspaper advertising rate structures and pricing policies;
Revenue source and account performance analysis;
Advertising sales program management;
Advertiser relations;
Strategic publishing issues.

We only work with newspapers. Unlike some, we never use cookie-cutter approaches from other industries. Pricing advertising - National, Retail, Classified, Inserts, Private Party, and Internet - is nothing like pricing boxes of cereal or automobiles. Newspapers' products have nuances, and customers' needs and behaviors vary by ad classification.

We help newspaper managers to improve revenues, linage, and profits by better managing rate structures, pricing policies, sales programs and packages, and advertisers. See our Services for more information about our special solutions.

Based in North America; Global in scope.

Len Kubas, President

Len Kubas, President of Kubas Consultants, is an internationally respected newspaper marketing consultant and analyst. He has over 35 years' experience in newspaper marketing management. See Len Kubas' bio here.

Tel.: 1-416-487-7040, ext. 108 (Len Kubas)
Fax: 1-416-487-0816

E-mail: Click here

2300 Yonge Street, Suite 2002
Toronto, Ontario
Canada M4P 1E4

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