KubasPrimedia for Newspapers
Revenues and Profits
Publishers, general managers, advertising, marketing and circulation
directors, and other newspaper executives and managers rely on KubasPrimedia for professional guidance and practical
programs on how to sell and price advertising.
We specialize in:
- Newspaper advertising rate structures and pricing
- Revenue source and account performance analysis;
- Advertising sales program management;
- Strategic publishing issues.
We help newspaper executives and managers improve revenues, linage, and
profitability through advanced advertising sales programs and tactics,
designed for portfolio selling and based on continuous spending incentive
approaches. See our Services for more information
about our special solutions.
Len Kubas, Chair of KubasPrimedia, is an
internationally respected newspaper consultant and analyst. He has over 35
years' experience in newspaper marketing management. See Len
Kubas' bio here.
From Some of Our Clients ...
"Through the first six months of our new pricing structure, we
continue to see double-digit growth in our full-run retail revenue. Our
customers have embraced the new program, but more importantly, our Account
Executives believe in it, and are not afraid to sell through it.
"Kubas gave us the confidence to move forward with a bold, new approach
to our pricing. I don't think we could have pulled this off on our own."
Actual results: change from 2003 to 2005 for retail display:
- Revenue under contract: +9.6%
- Average ad size: +16%
- Number of ads running 2-7 times in a week: +52%
- Chuck Gerardi, V.P. Advertising, Palm Beach
Post, Florida (Chuck is now General Manager)
"Retail yield has gone up about 8%. Don't know if anyone there
thanked you for your effort and the result, but I would like to do so. Thanks
- you and your team were a great help."
- Ron Redfern, Sr. V.P., Freedom Communications Metro Division, Santa Ana,
California (Ron is now Publisher/CEO, The Press Enterprise, Riverside,
"I believe that your services were well worth the price and you
provided us with a lot of opportunities and ideas for improvement. The
deliverables you provided were exactly as agreed to in your proposal...a
concise, action-oriented to-do list. This is just what we need. Thanks
- Jeff Laderer, Controller, Truth Publishing
Co., Elkhart, Indiana
"Have you ever seen Len Kubas in action? I have now used Len twice to
introduce new pricing concepts - first at The Dallas Morning News and at The
Oklahoman. Wow!!! What a difference he made.
"He helped draw focus to needed change and new thinking. The folks here
have gotten excited about what he introduced and have been developing pricing
strategies that will make this company a lot of dough. We are in the process
of overhauling our rate structure and simplifying the rate card.
"At The Dallas Morning News he is still being used for some projects and
certainly valued for what he brought to us there. For what it's worth, I know
all of us are needing new ideas. Thought I would share the experience.
- Sergio H. Salinas, Advertising Director, The Daily Oklahoman, Oklahoma
City, Oklahoma (Sergio is now General Manager and Executive V.P., The
Express-News, San Antonio, Texas)
"Thank you for your presentation and talk at our recent Northcliffe
Advertising Conference. I know that you will have realised that your
presentation went down a storm by not only the appreciative reaction you got
from audience but also by the number of supportive questions and comments
your talk generated.
"However, I feel compelled to tell you for the record what a superb
presentation it was - really interesting concepts and ideas delivered in an
engaging and entertaining way.
"In particular, we really appreciate the time and effort you put into
understanding our products and business - it was evident throughout your
presentation that you were well versed in not only the UK market but
Northcliffe's specific markets as well. It really made the difference and you
connected with everyone.
"You have given Northcliffe some real food for thought and, as you know,
as a result of your talk a major initiative is to be launched with your
guidance and input.
- Mark Horton, Group Head of Marketing, Northcliffe Newspaper Group,
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