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Kubas Consultants for Newspapers
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The Ad Cost Calculator
Upselling Made Easy:
"We launched it in January, 2008, and can attribute about $1-million in new and/or incremental revenue in Q1 signed up using the Calculator.
"In a nutshell, we've been very pleased."
Chris Doyle, Publisher,
The Naples Daily News, FL
Click here to download
a free Adobe Acrobat (pdf) file of The Naples Daily News' case study.
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Click photo to see large version of screenshot
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The Ad Cost Calculator is:
- A menu-driven, “check-the-box” Excel-based program for laptops and desktops
- A real-time sales engine that combines all your paper rate cards plus any unwritten deals in one convenient
place
- Custom designed for your newspaper. Uses your products, formats, rates, discounts, promo offers, and more
- With a few mouse clicks, your sales reps can instantly cost any combination of publications, ad sizes, days
of week, color, frequency plans, online/Internet, etc.
- A way to to make more sales calls per day, upsell more products, and plan sales
calls, campaigns, and quotes ahead of time
- Used by dozens of newspapers across North America, from Stockton, CA to Erie, PA and points in between
What Users Have to Say
Click
here to listen to Dietra Kenoly talk about her positive experiences with the Ad Cost Calculator. Windows
Media Audio (wma) file, 2 min., 13 sec. run time.
"The ad staff loves the Calculator! It is very easy to use and it makes the entire ad quoting process
simple and accurate. Especially when quoting multiple products."
Dietra Kenoly, Advertising Director
The Stockton (CA) Record
"We publish 17 separate titles including daily and weekly publications and our display sales team
needed a way to provide accurate, price quotes for selling into all these. The Kubas Ad Cost Calculator was the
answer."
Steve Ciccantelli, Vice-President, Sales
Conley Publishing Group, Hartford, WI
"It is great to quickly quote a buy over the phone or with a client at my desk. It is easy to give
a client several options to choose from. The largest benefit is the SPEED in which we can do these."
Sales Rep
The Eugene (OR) Register-Guard
To Download a Free Brochure
Click here to download
an Adobe Acrobat (pdf) brochure that explains the many benefits of the Ad Cost Calculator.
For More Information
Chris Kubas, Vice President
Kubas Consultants
Phone: 1-416-487-7040, extension 112
Click here to e-mail
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