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the reference on Canada's major retailers
Product Categories
MMRR looks at competitive retail activity both at the overall level and in 32 specific product categories.
The retailers covered in any one product category include both department stores or
mass merchants as well as specialty retailers. A cross-classification of retailers by product category is also
available in spreadsheet format. Please e-mail mmrr@kubas.com to request a
copy.
The following is the list of product categories covered in MMRR 2008. The Video Games and Equipment
category was introduced in 2008..
Drugs/HBA
- Personal Care Products (01): hand soap, shampoo and conditioner, facial tissue, toothpaste, baby products,
lotions, deodorant, etc.
- Cosmetics & Fragrances (02): moisturizer, cleansing creme, mascara, eyeliner and other make-up,
lipstick, toiletries, perfume, etc.
- Non-Prescription Health Products (03): aspirin and other pain killers, cough and cold remedies, stomach
remedies, bandages, contact lens solution, etc., bought without a doctor's prescription
- Prescription Drugs (04): medicine prescribed by a doctor and supplied by a qualified pharmacist
Photo and Jewellery
- Photo Equipment and Services (05): film or digital photo finishing, enlargements, reprints, etc.
- Jewellery, Watches & Related (06): either for yourself or as a gift: bracelets, earrings, pendants,
wrist watches, rings, etc.
Books, Music, Video
- Books & Magazines (07): hardcover and paperback books of all types, magazines and periodicals, etc.
- Music & Videos (08): pre-recorded music, CDs and cassettes, pre-recorded movies and video tapes
and DVDs, etc.
Video Games, Toys
- Video Games and Equipment (09): for Playstation, XBox, Nintendo, GameBoy, GameCube, PC games, etc.
- Children's Toys & Games (10): kid's bikes and trikes, dolls, model cars, construction sets, activity
toys, children's books, board games, etc.
Sports
- Sporting Goods (11): soccer balls, hockey sticks, baseball gloves, skis, fishing tackle, camping equipment,
etc., but not clothing and footwear
- Athletic Footwear & Clothing (12): running shoes, court shoes, jerseys, team jackets, caps, ski
outfits, etc.
Apparel
- Men's Dress Clothes (13): suits, jackets, ties, dress shirts, dress slacks, coats, etc.
- Men's Casual Wear (14): jeans, t-shirts, socks and underwear, shorts, outdoor clothing, sweat shirts,
sweaters, etc.
- Women's Lingerie, Hosiery & Related (15): panty hose, bras, intimate apparel, slips, nightgowns,
pajamas, etc.
- Women's Dress Wear (16): office wear, suits, evening dresses, gowns, blazers, coats, etc.
- Women's Casual Wear (17): shorts, sweaters, jeans, t-shirts, outdoor jackets, etc.
- Children's Wear (18): baby clothes, kid's pants and tops, socks and underwear, sweaters, jackets, snow
suits, etc.
- Footwear (19): shoes, boots, sandals, etc., for men, women or children, but excluding sports footwear
like court shoes
Linen, Fabric, Crafts, Cards
- Linens, Towels, Bedding, Etc. (20): bath and hand towels, face cloths, placemats, napkins, table cloths,
bed sheets, pillowcases, comforters
- Crafts & Fabric (21): sewing and knitting supplies, hobby materials, glues, dyes, fabric by the
yard, patterns, zippers, buttons, art supplies, etc., for home projects
- Greeting Cards & Gift Wrap (22): Birthday cards, Christmas cards, invitations, wrapping paper, bows,
ribbons, etc.
Housewares and Appliances
- Housewares (23): dishes, cutlery, kitchen gadgets, carving knives, serving trays, food storage containers,
etc.
- Small Appliances (24): electric kettles, blenders, mixers, toasters, shavers, blow dryers, etc.
- Major Appliances (25): refrigerators, stoves, washers, dryers, dishwashers, etc.
Furniture, Electronics, Computers
- Furniture (26): tables, arm chairs, sofas, beds, dressers, cribs, desks, office chairs, etc.
- Electronics (27): TVs, home or car stereos, camcorders, DVD players, portable CD or MP3 players, etc.
- Computer Hardware & Software (28): desktop or laptop computers, printers, monitors, cables, PDAs,
blank CDs and DVDs, software, etc. (new for 2005, broken out of the previous Computers and Home Office category)
- Home Office & School Supplies (29): pens, paper, calculators, file folders, binders, etc.
Home Improvement
- Paint & Decorating Supplies (30): indoor and outdoor paint and stain, wallpaper of any type, brushes,
stencil kits, etc.
- Hardware & Home Improvement (31): nails and screws, hand and power tools, mail boxes, plumbing and
electrical supplies, door locks, etc.
- Lawn & Garden (32): water hose, soil, fertilizer, gardening tools, seeds, bulbs, patio furniture,
rakes, snow shovels, sidewalk salt, etc.
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