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Company Profile
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Clients & Services
Kubas Consultants for Newspapers
Communications
Research Centre
Reports & Articles
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Clients & Services
Our Clients
We work with U.S., Canadian, and international clients including:
- Retail: National and regional retailers, shopping centres, and vendors and suppliers to the retail industry;
- E-commerce vendors;
- Publishing: Newspaper and periodicals publishers;
- Communications companies, including advertising media, advertising agencies and industry suppliers;
- Financial institutions;
- Product manufacturers and service providers;
- Industry associations and government.
We also serve multidisciplinary groups and general business interests through various reports, publications
and presentations.
Services
We do research, analysis, planning and strategy. One of our strengths is that we are able to effectively apply
a range of skills.
- Market and Industry Analysis: competitive and consumer profiles, White Paper reports, economic and statistical
modeling, futures studies;
- Operations Analysis: marketing performance and business unit assessment, business plan support;
- Consumer Research: quantitative surveys of all types and qualitative research such as focus groups,
experience groups and personal interview;
- Managerial Research: industry insider and senior executive interviews and debriefs, management workshops,
internal surveys;
- Information Management: review and strategic value assessment of internal marketing decision support
information;
- Expert Services: affidavits and expert witness representation, and seminars and presentations on strategic
market trends and developments;
- Publications: Major Market Retail Report, The Future of Canada's Mass Merchants, The Handbook of Profitable
Newspaper Marketing, Re-Building Advertising Revenues with New Concepts in Rate Cards, Profitable Retail Service
Techniques, The 50+ Financial Services Study, and others, plus numerous articles in the trade press.
Through Kubas Consultants for Newspapers, we also offer specialized services
to the newspaper industry across North America and wordlwide.
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